Projects

Case studies & outcomes

A curated selection of end-to-end initiatives spanning product discovery, design systems, and frontend engineering. Each engagement highlights collaboration models, inclusive processes, and measurable business impact.

Featured Projects

Explore cross-disciplinary work spanning strategy, systems, and shipping. Use the filters to find case studies aligned with your current initiative.

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Case studies (6)

Each project documents the problem, collaboration model, and measurable outcomes delivered.

  • Product Design

    2023 – Present

    Aurora Growth Suite Dashboard

    Orchestrated a cross-functional redesign of Aurora's analytics hub to align trial activation, onboarding flows, and executive reporting across regions.

    Role: Lead Product Designer

    Stack: Figma Tokens, Next.js, Storybook, Playwright

    Activation
    +28% trial-to-paid conversion within two quarters
    Iteration velocity
    Reduced design-to-dev handoff from 3 weeks to 10 days
    Support load
    Cut analytics support tickets by 41%
    SaaS
    Figma Tokens
    Next.js
  • Frontend Engineering

    2020 – 2023

    Nexa Insights Platform Migration

    Rebuilt a legacy React analytics experience into a resilient Next.js platform with real-time collaboration and offline caching for field teams.

    Role: Senior Frontend Engineer

    Stack: Next.js, TypeScript, Vercel, Turbopack

    LCP
    Improved median LCP from 4.6s to 1.8s
    Reliability
    99.95% uptime across 14 markets
    Collaboration
    Enabled simultaneous editing for distributed analysts
    SaaS
    Next.js
    TypeScript
  • Design Systems

    2022

    Velocity Multibrand Design System

    Established a token-driven design system powering five ecommerce brands while enabling localized experimentation without sacrificing consistency.

    Role: Principal Product Designer

    Stack: Figma, Style Dictionary, Storybook, Chromatic

    Adoption
    93% component adoption across five brands in six months
    Accessibility
    Resolved 180+ WCAG issues before BFCM launch
    Velocity
    Cut new page creation time from 8 hrs to 2.5 hrs
    Growth
    Figma
    Style Dictionary
  • Product Design

    2021

    Flux Payments Trust Rebuild

    Redesigned the dispute journey and onboarding orchestration for a fintech scale-up balancing compliance, clarity, and conversion.

    Role: Product Designer

    Stack: Figma, Maze, Amplitude, Supabase

    Onboarding completion
    +34% completed KYB flows
    Support
    Reduced dispute-related tickets by 27%
    Compliance
    Achieved regulator sign-off without slowing launch
    Fintech
    Figma
    Maze
  • Frontend Engineering

    2019 – 2020

    Northwind Commerce Replatform

    Guided the migration of a monolithic ecommerce stack onto Next.js with edge cache strategies and localized content authoring.

    Role: Lead Frontend Engineer

    Stack: Next.js, Contentlayer, Tailwind CSS, Vercel

    Revenue
    +19% seasonal revenue lift year-over-year
    Content velocity
    Reduced campaign launch time by 60%
    Performance
    Met sub-2s LCP across 8 locales
    Ecommerce
    Next.js
    Contentlayer
  • Design Systems

    2018

    Lumen Experimentation Ops

    Built experimentation operations tooling pairing qualitative insights with experimentation guardrails for a growth-stage SaaS platform.

    Role: Product Design Lead

    Stack: Miro, Figma, Notion, Supabase

    Experiment cadence
    Scaled from 4 to 12 experiments per quarter
    Knowledge retention
    80% of tests now documented with reusable playbooks
    Team confidence
    Team NPS for experimentation practice jumped to 9.1
    Growth
    Miro
    Figma